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Breakpoint: Why the Web will Implode, Search will be by Jeff Stibel

By Jeff Stibel

What can the human mind and its courting to the net let us know approximately our society, our applied sciences, and our companies? much, because it seems. the net this present day is a digital copy of the mind, and the networks that leverage it develop and cave in in ways in which are simply predictable in the event you comprehend the mind and different organic networks. Navigating the realm of latest applied sciences at the present time might be like strolling via a minefield until you recognize the trail. think what you may do with a roadmap for the place issues are headed. during this attention-grabbing examine the way forward for company and expertise, neuroscientist and entrepreneur Jeff Stibel exhibits how the mind can act as a consultant to realizing the way forward for the web and the constellation of companies and applied sciences that run on it.

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Extra info for Breakpoint: Why the Web will Implode, Search will be Obsolete, and Everything Else you Need to Know about Technology is in Your Brain

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But when not bound by an island, sometimes a network gets the chance to move to a place with a higher carrying capacity. Reindeer and humans can migrate, after all, and the same is true for technologies, although those network migrations happen through innovation. Like all networks in a growth phase, the internet appears to be boundless. But the internet is a physical network, subject to physical limits. In our world of wireless computers, smartphones, tablets, and cloud storage, it’s easy for us to forget this.

A fetus can generate an astronomical 250,000 neurons per minute. There is a good evolutionary reason for this, and survival often depends on it. The world is a competitive place, and the best way to stomp out potential rivals is to consume all the available resources necessary for survival. Otherwise, the risk is that someone else will come along and use those resources to grow and eventually encroach on the ones you need to survive. The same is true of technology and business: if you don’t dominate a market, you will give potential upstarts an opportunity to grow and eventually compete with you.

This last network phase is poorly understood, even by biologists. We are just beginning to learn about equilibriums in biological systems, let alone in technology. When Deborah Gordon first discovered these properties in ant colonies, she learned that the size of a colony remains stable, that it has no central leadership, and that it becomes intelligent at equilibrium. But no one yet knows why or how this happens. Part of the reason is that people dismiss the notion that intelligence can come from a network.

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